If you own a business you have probably heard the saying “content is king.” Between your blog, your website, social media, and other digital marketing, you are most likely sharing a lot of content. With all of that sharing, your brand’s message can get muddled up and lost in the mix.
Your customers need to see and hear a clear and consistent story with every piece of content you share.
If you are constantly blasting your audience, also known as potential customers, with messy, disjointed, and unrelated noise, the only thing you are sharing is confusion. And guess what? Confusion is the BIGGEST enemy of a sale. Whether you offer a product or a service, if you confuse your customer, you have lost a sale.
So let’s fix this problem by creating a brand kit.[Read more…] about Is Your Brand Message Losing You Customers? (Grab Your Free Brand Kit Worksheet!)