As a blog, website, or business owner you know that if you have an online presence you constantly need fresh, new images to share with your audience. Stock photos can be a great solution. Paid stock subscriptions as well as pay per download sites are an option, but what if it’s not in your budget or you are just looking for another way?
Read on for my quick tips on how to use Unsplash, a FREE stock photography site, to curate a collection of images you can use on your blog, website, and social media that fit your brand
The first thing you want to do is to head to Unsplash.com. Once you get there, you want to create your free account. This will allow you to collect all of your photos in a way that allows you to visually see everything together and make sure all your images are on-brand.
Search for your Images
Enter any keywords into the search bar. For example, if you have a food blog, you might want to type in “soup.” When you see an image you like, hover over it and click on “collect.” This will take you to a section that will ask you to create a collection.
Enter a title for your collection. Here is where your curating begins. Think of all of the different categories of images you use across social media, as well as on your blog and website.
Create a collection for each of these categories as you search through the images on Unsplash. You can create as many categories as you need to. I like to create general categories, like “food and drink” “entertaining” and then more specific ones for detailed projects like “November Blog Posts” or “Grow Your Biz Email Series.”
I like to take a day or two a month to look at my content calendar and my social media posts and collect a bunch of stock photos I know I will be needing and add them to existing collections or create new ones. You can even create collections for months, events, launches-it’s really a super flexible and customizable way to organize photos.
How To Use Your Images
You can use these Unsplash stock photos in so many ways. Insert images into blog posts, create graphics, create pins for Pinterest, use the images for social media posts or Ebooks- you get the picture!
You can also use these stock images along with PLR or done-for-you content to create quality content that your readers are searching for in record time. Save time and money while growing your business? Yes, please!
No matter what kind of business you have, if you are online you need images. If you are looking for a budget-friendly way to use great stock photography and stay on-brand for your business, creating collections in Unsplash is a perfect option. Want more tools to grow your business? Check out my post on that HERE.