So many times I hear my clients and my peers talk about how they “feel bad” or feel too “salesy” when they talk about making money and charging people for their services or adding an affiliate link to a piece of their content. I can relate. When I first started getting paid for my content marketing and content creation I would sometimes question “can I ask for this much?” or is it “too pushy to add an affiliate link to a post that I might make a small commission from?” Those were not fun times. I found myself overworked, underpaid, burned out, and stuck in my business growth. Everything changed when I made one huge mindset shift.[Read more…] about How To Get Comfortable Making Money
As a blog, website, or business owner you know that if you have an online presence you constantly need fresh, new images to share with your audience. Stock photos can be a great solution. Paid stock subscriptions as well as pay per download sites are an option, but what if it’s not in your budget or you are just looking for another way?
Read on for my quick tips on how to use Unsplash, a FREE stock photography site, to curate a collection of images you can use on your blog, website, and social media that fit your brand
The first thing you want to do is to head to Unsplash.com. Once you get there, you want to create your free account. This will allow you to collect all of your photos in a way that allows you to visually see everything together and make sure all your images are on-brand.
Search for your Images
Enter any keywords into the search bar. For example, if you have a food blog, you might want to type in “soup.” When you see an image you like, hover over it and click on “collect.” This will take you to a section that will ask you to create a collection.
Enter a title for your collection. Here is where your curating begins. Think of all of the different categories of images you use across social media, as well as on your blog and website.
Create a collection for each of these categories as you search through the images on Unsplash. You can create as many categories as you need to. I like to create general categories, like “food and drink” “entertaining” and then more specific ones for detailed projects like “November Blog Posts” or “Grow Your Biz Email Series.”
I like to take a day or two a month to look at my content calendar and my social media posts and collect a bunch of stock photos I know I will be needing and add them to existing collections or create new ones. You can even create collections for months, events, launches-it’s really a super flexible and customizable way to organize photos.
How To Use Your Images
You can use these Unsplash stock photos in so many ways. Insert images into blog posts, create graphics, create pins for Pinterest, use the images for social media posts or Ebooks- you get the picture!
You can also use these stock images along with PLR or done-for-you content to create quality content that your readers are searching for in record time. Save time and money while growing your business? Yes, please!
No matter what kind of business you have, if you are online you need images. If you are looking for a budget-friendly way to use great stock photography and stay on-brand for your business, creating collections in Unsplash is a perfect option. Want more tools to grow your business? Check out my post on that HERE.
Use these proven SEO tips to improve your site’s rank.
SEO can sometimes seem overwhelming, after all, at any given time there are countless articles and gurus telling you the “secret” to growing your website overnight with the right SEO. The truth is, SEO is not magic. But, it does have its own set of rules, that can change rather quickly, leading to a confusing reputation.
Guess how many changes Google made to their algorithms his year? 3200. Yeah, that’s kind of a lot. As an entrepreneur, you will fare far better if you avoid “hacks” and trying to “crack the codes” of SEO. Your best path to success is to follow these tried and true methods for boosting your organic search engine traffic with a few easy to implement SEO habits.
Over 90% of all online activities, including sales, start with a few keywords typed into a search engine and these 5 SEO myths might be hurting your website.
The search results for any given keyword are often affected by how well your blog or website is optimized for search engines. Some of the myths around what SEO techniques to use are pretty harmless, while others will do some serious damage to your rankings, even while you are tirelessly trying to boost them. [Read more…] about 5 SEO Myths that are Hurting Your Website
When you are an entrepreneur it seems you always have 10 things too many on your plate, and 10 more spinning around in your head waiting for in the spotlight of your attention, amirite?
I hear you. There is a lot of noise around how to grow your email list and business and believe me, I’ve heard a lot of it. What I can say after having been in the content and marketing business for many years is that there are some strategies that are huge time suckers and energy drainers that don’t offer a lot in terms of revenue, and there are some tried and true strategies that can are easily implemented and have proven to generate a steady increased growth in email subscribers as well as in customers and recurring revenue.[Read more…] about 5 Proven Strategies to Start Growing Your Email List Today
Running a business and being an introvert may seem like a complete mismatch at times. Often times the activities that are conventionally associated with being a successful business owner are the opposite of the activities that define what makes an introvert happy and healthy. How do I know this? Because I am a mom, an entrepreneur, and an introvert. A BIG. Huge. Introvert. Over the years of running my own business I have found some really useful introverted entrepreneur tips.